Cosmetic packaging upgrades: Simplicity, eco-friendliness, and high quality are becoming the trend.

Through observing the exhibition and conducting interviews, reporters from Cosmetics Finance Online found that cosmetic packaging manufacturers—whether using glass or plastic bottles—are all striving for high transparency in their products. Balaran (Shanghai) Co., Ltd., based in Italy and specializing in glass packaging, has its sales director Tong Yidong tell reporters that customers are placing increasingly higher demands on the quality of glass packaging. “Glass packaging is gradually shifting toward the mid- to high-end market. In the ongoing balance between product quality and price, transparency is an important criterion.” Tong Yidong gave reporters an example: When Mary Kay was considering partnering with Balaran, it noticed that one of Balaran’s nail-polish bottles looked almost identical to its own product. However, Mary Kay’s nail-polish bottle had a noticeable yellow tint and much lower transparency compared to Balaran’s. Once various colors of nail polish were filled into the bottles, the color shades began to be affected; bottles with low transparency showed poorer color fidelity. “Although the packaging looks similar on the outside, there’s actually a clear difference in quality.” However, Tong Yidong also pointed out that currently, most skincare packaging materials on the Chinese market are still made of plastic, and glass bottles represent only a niche market. “It’s worth emphasizing that the domestic market is still developing, and the market for glass packaging will become increasingly broad in the future. What we need to do is clearly identify our target customer groups and strive as much as possible to capture our share of the market.” In addition, “thick-bottom” bottles have recently become a major trend in the cosmetics market. “Thick-bottom bottles are of better quality, demand higher technical expertise, and look more textured,” explained Li Feng, a designer at Aida International Trading Co., Ltd. Generally, thick-bottom bottles are produced using injection molding technology, whereas thinner-bottom bottles used to be made via blow-molding—a process that requires less sophisticated technology. Reporters learned from Aida International that PETG material is gradually replacing the original PP and PET materials in cosmetic plastic packaging on the market. “PETG is essentially an upgraded version of PET material. It’s more corrosion-resistant, has higher light transmittance, and is more shatter-resistant. It’s typically produced via injection molding, resulting in even better quality.” Innovations in paper packaging continue to emerge, and the concept of environmental protection is becoming ever more deeply rooted in people’s minds. “The paper-packaging market is currently stable, but there are significant differences in the needs of various customers.” To meet these diverse customer requirements, additional post-processing is carried out on paper packaging. These “handcrafted” enhancements add value to the products, making them more distinctive and boosting their competitiveness. It’s understood that most customers come from overseas markets such as the Middle East, the United States, and Europe. “Middle Eastern customers demand extremely luxurious packaging, while U.S. customers prefer simple, cost-effective designs. European customers, on the other hand, seek understated luxury.” Depending on different customer needs, great care is taken during the post-processing stages of packaging—for instance, embedding diamonds in boxes, lining them with velvet, applying pearls, using localized pearlescent films, creating simulated textures, and achieving three-dimensional visual effects. “Compared to domestic companies, foreign companies place greater emphasis on packaging—they use packaging to showcase their products and enhance their brand image,” said Yu Liangjie, Sales Manager for Asia at Mohawk Fine Papers in the U.S., to reporters. Since 2014, domestic companies have also been paying increasing attention to packaging and environmental protection. “Therefore, we believe that Chinese paper packaging will become increasingly high-end, and eco-friendly materials will gain ever greater popularity and recognition.”


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How to Choose the Right Cosmetic Packaging Materials

In our daily lives, we often talk about choosing the right cosmetics, yet we seldom pay much attention to the selection of cosmetic packaging materials. For cosmetic suppliers and manufacturers, this is actually a significant challenge. This article will analyze the selection of cosmetic packaging materials from the perspective of three different types of materials. First, aerosol products: Aerosol products in cosmetic packaging mainly come in four forms: mist, powder, foam, and pourable. Each form has its own unique functional advantages. The aerosol system formed by these products includes devices that enhance atomization efficiency and improve the atomization effect. The perfumes, colognes, and even insecticides we commonly use all belong to the mist-type aerosol products, and they play an extremely important role in our daily lives. Second, valves: The basic structure of a valve includes components such as the valve core, inner gasket, outer gasket, and fixing cap. Each part plays a distinct role, and their seamless integration together constitutes the valve, enabling it to perform its intended function and ensuring the effectiveness of the cosmetic product. Third, tinplate cans: These tinplate cans, after undergoing coating and flat-screen printing, require the sealing of the top lid and bottom base through a series of processes before they can be completed. The thickness of the tinplate cans is carefully calculated to ensure they have adequate pressure resistance. However, special attention must be paid to the fact that tinplate cans are prone to corrosion and rust when used to contain water-based formulations, making them unsuitable for such applications. Different materials have their own unique characteristics. We can determine the appropriate cosmetic packaging material based on customer needs and the specific properties of the product.


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