Cosmetic packaging upgrades: Simplicity, eco-friendliness, and high quality are becoming the trend.
Release time:
2023-12-13
Source:
Through observing the exhibition and conducting interviews, reporters from Cosmetics Finance Online found that cosmetic packaging manufacturers—whether using glass or plastic bottles—are all striving for high transparency in their products. Balaran (Shanghai) Co., Ltd., based in Italy and specializing in glass packaging, has its sales director Tong Yidong tell reporters that customers are placing increasingly higher demands on the quality of glass packaging. “Glass packaging is gradually shifting toward the mid- to high-end market. In the ongoing balance between product quality and price, transparency is an important criterion.” Tong Yidong gave reporters an example: When Mary Kay was considering partnering with Balaran, it noticed that one of Balaran’s nail-polish bottles looked almost identical to its own product. However, Mary Kay’s nail-polish bottle had a noticeable yellow tint and much lower transparency compared to Balaran’s. Once various colors of nail polish were filled into the bottles, the color shades began to be affected; bottles with low transparency showed poorer color fidelity. “Although the packaging looks similar on the outside, there’s actually a clear difference in quality.” However, Tong Yidong also pointed out that currently, most skincare packaging materials on the Chinese market are still made of plastic, and glass bottles represent only a niche market. “It’s worth emphasizing that the domestic market is still developing, and the market for glass packaging will become increasingly broad in the future. What we need to do is clearly identify our target customer groups and strive as much as possible to capture our share of the market.” In addition, “thick-bottom” bottles have recently become a major trend in the cosmetics market. “Thick-bottom bottles are of better quality, demand higher technical expertise, and look more textured,” explained Li Feng, a designer at Aida International Trading Co., Ltd. Generally, thick-bottom bottles are produced using injection molding technology, whereas thinner-bottom bottles used to be made via blow-molding—a process that requires less sophisticated technology. Reporters learned from Aida International that PETG material is gradually replacing the original PP and PET materials in cosmetic plastic packaging on the market. “PETG is essentially an upgraded version of PET material. It’s more corrosion-resistant, has higher light transmittance, and is more shatter-resistant. It’s typically produced via injection molding, resulting in even better quality.” Innovations in paper packaging continue to emerge, and the concept of environmental protection is becoming ever more deeply rooted in people’s minds. “The paper-packaging market is currently stable, but there are significant differences in the needs of various customers.” To meet these diverse customer requirements, additional post-processing is carried out on paper packaging. These “handcrafted” enhancements add value to the products, making them more distinctive and boosting their competitiveness. It’s understood that most customers come from overseas markets such as the Middle East, the United States, and Europe. “Middle Eastern customers demand extremely luxurious packaging, while U.S. customers prefer simple, cost-effective designs. European customers, on the other hand, seek understated luxury.” Depending on different customer needs, great care is taken during the post-processing stages of packaging—for instance, embedding diamonds in boxes, lining them with velvet, applying pearls, using localized pearlescent films, creating simulated textures, and achieving three-dimensional visual effects. “Compared to domestic companies, foreign companies place greater emphasis on packaging—they use packaging to showcase their products and enhance their brand image,” said Yu Liangjie, Sales Manager for Asia at Mohawk Fine Papers in the U.S., to reporters. Since 2014, domestic companies have also been paying increasing attention to packaging and environmental protection. “Therefore, we believe that Chinese paper packaging will become increasingly high-end, and eco-friendly materials will gain ever greater popularity and recognition.”
Through observing the exhibition and conducting interviews, reporters from Cosmetics Finance Online found that cosmetic packaging material manufacturers—whether using glass bottles or plastic bottles—are all striving for high transparency in their products.
Customers are placing increasingly higher demands on the quality of glass packaging. Glass packaging is gradually shifting toward the mid- to high-end market, and in the ongoing balance between product quality and price, transparency has become a key consideration.
Tong Yidong gave a reporter an example: When Mary Kay was considering partnering with Bao Ruolan, it noticed that one of Bao Ruolan’s nail-polish bottles looked almost identical to its own product. However, Mary Kay’s nail-polish bottle had a noticeably yellowish tint and lacked the same level of transparency as Bao Ruolan’s. Once various colors of nail polish were filled into these bottles, their color quality began to suffer—bottles with lower transparency showed poorer color performance. “Although the packaging may look similar on the surface, there are actually significant differences in quality.”
However, Tong Yidong also pointed out that currently, most skincare packaging materials on the Chinese market are made of plastic, with glass bottles representing only a niche market. “It’s worth emphasizing that the domestic market is still developing, and in the future, the market for glass packaging will continue to expand. What we need to do is clearly identify and target our key customer segments, and strive as much as possible to capture our share of the market.”
In addition, “thick-bottomed” bottles have become a major trend in the cosmetics market recently. “Thick-bottomed bottles are of higher quality, demand greater technical expertise, and simply look more sophisticated,” explained Li Feng, a designer at Aida International Trading Co., Ltd. Typically, thick-bottomed bottles are manufactured using injection molding technology, whereas thinner-bottomed bottles were traditionally made using blow-molding technology—meaning that the former places far higher demands on technical skill.
The reporter learned from Aida International that, currently in the market, cosmetic plastic packaging bottles made of PETG material are gradually replacing the original PP and PET materials. “PETG is essentially an upgraded version of PET material; it’s more corrosion-resistant, has higher light transmittance, and is more impact-resistant. Moreover, it’s typically produced using injection molding technology, resulting in superior quality.”
Innovations in paper packaging are emerging one after another, and the concept of environmental protection is gaining deeper public acceptance.
“The paper packaging market is currently stable, yet customer demands vary significantly.” To meet the diverse needs of different customers, further processing is carried out on paper packaging. The added value generated by these “handcrafted” processes not only makes the products more distinctive but also enhances their competitiveness.
It is understood that the customers mainly come from overseas markets such as the Middle East, the United States, and Europe. “Customers in the Middle East demand packaging that is exceptionally luxurious, while U.S. customers prefer simplicity and cost-effectiveness. European customers, on the other hand, seek understated luxury.” To meet these diverse customer needs, considerable effort is invested in the post-processing stages of packaging—for example, setting diamonds on boxes, lining them with velvet, affixing pearls, applying localized pearlescent films, creating simulated tactile textures, and achieving three-dimensional visual effects.
“Compared to domestic companies, foreign companies place greater emphasis on packaging—using it to showcase products and enhance their brand image,” said Yu Liangjie, Sales Manager for Asia at Mohawk Fine Papers in the U.S., to a reporter. Since 2014, domestic companies have also been paying increasing attention to packaging and environmental protection. “Therefore, we believe that China’s paper packaging will become increasingly high-end, and eco-friendly materials will gain ever greater popularity and recognition.”
Related Information
Related News
Cosmetic packaging is not just about containers—it also involves outer cartons, inner paper boxes, labels, and various auxiliary tools. Particularly in skincare products, since the formulations and forms vary widely, the packaging materials can differ dramatically. Therefore, when engaging in OEM production and contract manufacturing, selecting the right packaging materials is extremely important. So how can we make rational choices when it comes to cosmetic packaging? Here are a few tips from Xiao Jin: 1. Design Rationality Good packaging can enhance a product’s image and boost customers’ trust in the product. When choosing an OEM manufacturer, it’s crucial to pay close attention to packaging selection and closely monitor the entire production process—from the outer carton to the inner paper box; from the container’s shape and design to the label text; from the overall style positioning to potential transportation risks. You need to take everything into account, plan systematically, ensure structural rationality, and guarantee excellent physical properties. This way, you can ensure that the packaging performs well throughout transportation, providing customers with a superior experience upon receipt of the product. 2. Capacity Standardization Although cosmetic products, like most goods, allow for a certain degree of tolerance in capacity, before producing the containers, you should thoroughly consider the characteristics of the formulation and carefully control specifications to ensure completeness, aesthetic appeal, and visual comfort. By doing so, you can minimize errors and achieve capacity standardization, leaving customers with a better impression. 3. Labeling Standardization The state has very strict regulations on cosmetic labeling, and these must be strictly adhered to. Especially for special-category products, even the slightest deviation in ingredients or their specified levels is unacceptable. Regarding product efficacy claims, you must carefully scrutinize and review every detail to avoid false information, prohibited words, and any potential consumer confusion. For example, claims such as “whitening” or “freckle removal” now require holding a National Special Cosmetics Registration Certificate before they can be advertised. 4. Rigorous Attention to Detail This mainly concerns the quality of OEM packaging materials. During mass production, OEM packaging inevitably includes some defective items. Even high-quality packaging can develop flaws during transportation—especially small auxiliary components such as lids, pads, boxes, inner trays, labels, and shrink films, which are prone to quality defects during production or transit. Therefore, it’s essential to meticulously control every stage and pay close attention to every single detail.
1. PET plastic bottles are superior to glass cosmetic bottles in terms of safety. 2. PET plastic bottles are lightweight, making them convenient for long-distance product transportation and helping cosmetic companies save on shipping costs. 3. Cosmetic products packaged in PET plastic bottles are more portable than those in glass bottles, better catering to the young generation’s desire for novelty and uniqueness. 4. PET bottles can enhance the visual appeal and image of high-end cosmetics. 5. PET bottles offer great flexibility in terms of bottle design and capacity options, allowing manufacturers to produce products with various shapes and capacities, thus enriching the variety of cosmetic offerings. PET plastic cosmetic bottles In summary, PET plastic bottles are inexpensive, highly transparent, airtight, pressure-resistant, and easy to mold into different shapes. They not only address the issues of bottle design, safety, and transportation associated with glass containers but also avoid the problems of shape design and opacity found in metal containers. These numerous advantages have led to their increasingly widespread use in cosmetic packaging.
Soft cosmetic tubes play an important role in the cosmetics packaging industry. They boast excellent gas-barrier properties, effectively preventing the penetration of oxygen and odorous gases while also safeguarding against leakage of contents, fragrances, and active ingredients. Tube diameters range from 13 mm to 60 mm. By selecting different diameters and cutting tubes to varying lengths, users can achieve a wide range of capacities—from 3 ml up to 360 ml. For aesthetic harmony, tubes with diameters below 60 ml typically use diameters of 35 mm or smaller; tubes with capacities of 100 ml and 150 ml usually employ diameters between 35 mm and 45 mm; whereas tubes exceeding 150 ml require diameters of 45 mm or larger. From a technical perspective, these tubes can be categorized into round tubes, oval tubes, flat tubes, and ultra-flat tubes. Among these, flat and ultra-flat tubes feature more complex manufacturing processes than other types. As relatively new tube designs introduced in recent years, they tend to be relatively more expensive. Plastic Cosmetic Soft Tubes Tube caps can be classified into several types: flat-top caps, round-top caps, high caps, flip-top caps, super-flat caps, double caps, spherical caps, and lipstick caps. These caps can also be processed using various techniques, including gold plating, silver plating, colored finishes, transparent finishes, oil injection, and electroplating. Pen-tip caps and lipstick caps often come equipped with internal seals. The manufacturing process for tube caps typically involves injection molding. Some products require filling before sealing, and sealing methods include straight-end sealing, diagonal-thread sealing, umbrella-shaped sealing, star-point sealing, and custom-shaped sealing. You can add date codes to be printed at the end of the sealed tail as needed. The tubes themselves can be made from colored tubes or transparent tubes. Frosted-effect tubes can be produced either in colored or transparent pearlescent finishes, available in both matte and glossy textures. In terms of printing methods, tubes can undergo multi-color printing and screen printing. The cost of screen printing depends on the number of colors used. Our factory is also equipped with thermal transfer printing devices and technology. The costs for hot stamping (gold or silver) are calculated per unit area. For tubes, screen printing delivers excellent results but comes at a slightly higher cost. Buyers can choose different manufacturers based on their specific requirements regarding quality and price.
Leave a Message
Leave us a message
If you’re interested in us, please leave your contact information.
Contact Us
Mobile:+86-13177677872 +86-18675461519
Email:405659366@qq.com
Address: No. 08, Zaitou Peripheral Industrial Zone, Qishan Subdistrict, Jinping District, Shantou City, Guangdong Province
WeChat Official Account
Mobile website
SAF Coolest v1.3.1.2 设置面板 GAGSE-AGYF-JSAWE-ZXZ
无数据提示
Sorry, the current section is being updated—stay tuned!
You can view other sections or return.Home